Product
Product Management
Assess your organisation across 10 domains based on contemporary best practice and leading research. See where you stand and what to focus on next.
Assess
Answer 30 questions across 10 domains. Each maps to a maturity level from Initial to Optimizing.
Understand
See your scores on a radar chart, with a breakdown by domain and an overall maturity level.
Improve
Get prioritised recommendations and quick wins tailored to your current level.
10 areas of assessment
Based on contemporary best practice and leading researchStrategy
Defining and communicating a compelling product vision and strategy that aligns with busin…
🔍Discovery
The practices of customer research, opportunity identification, ideation, and rapid valida…
🗺️Roadmapping
Creating and communicating outcome-based roadmaps with appropriate planning horizons, bala…
⚖️Prioritization
Using structured frameworks, data, and strategic context to make effective trade-off decis…
📊Analytics
Defining, tracking, and acting on product KPIs, usage analytics, and experimentation to me…
🌐Market Intel
Systematically analyzing markets, competitors, and industry trends to inform product strat…
🚀PMF & Growth
Measuring and achieving product-market fit, designing growth loops, optimizing retention, …
💰Pricing
Designing pricing strategies, packaging models, and value metrics that capture fair value …
📣Launch & GTM
Planning and executing effective product launches with cross-functional coordination, clea…
♻️Lifecycle
Managing the full product lifecycle from inception through growth, maturity, and sunset, i…
Five levels of maturity
Initial
Ad hoc and reactive. No formal processes, reliant on individual effort.
Developing
Basic awareness and some repeatable processes emerging.
Defined
Documented standards and processes applied consistently.
Managed
Measured, monitored and controlled with quantitative targets.
Optimizing
Continuous improvement driven by data and innovation.
Ready to begin?
About 10–15 minutes. Your results appear straight away, with a breakdown and recommendations — and they stay in this browser.